Privacy Policy

Last updated: October 30, 2026

This Privacy Policy (“Policy”) describes how The Lighting Exchange ("LEX", "The Lighting Exchange", "we", "our", or "us") collects, uses, maintains, and discloses information in connection with your use of The Lighting Exchange website at lighting.exchange (the “Website"), our authenticated software platform (the “Platform”), and certain services and functionality provided by LEX through third-party websites (collectively, the "LEX Services").

References in this Policy to “you” or “your” means individuals who visit our Website, use our Platform, interact with LEX Services, or oterwise communicate with us.

This Policy applies to information collected directly by LEX and information processed in connection with the operation of our services. Certain LEX Services may be integrated into websites operated by manufacturers, agencies, or other customers. Those websites may maintain their own privacy policies governing their independent collection and use of information.

By using the Website, Platform, or LEX Services, you acknowledge that you have been provided this Policy. Where applicable law requires consent for particular processing activities, we will seek that consent as required.

1. What Information Does The Lighting Exchange Collect?

The information we collect depends upon how you interact with our Website, Platform, and LEX Services.

Information Collected Through Our Public Website

When you visit our Website or communicate with us, we may collect information in the following circumstances:

• Sales and General Inquiries

  
  

  If you contact us to inquire about our services, request information, schedule a demonstration, or discuss becoming a participating manufacturer or agency, we may collect your name, email address, company name, telephone number, and the contents of your communication.

  
  

  We use this information to respond to inquiries, schedule meetings or demonstrations, provide information about our services, and communicate with prospective customers.

  
  

• Educational Content and Third-Party Courses

  
  

  Our Website and Platform may provide access to educational resources, training materials, and courses offered by LEX or third-party manufacturers and service providers.

  
  

  If you choose to enroll in a course or access educational content provided by a third party, information you provide directly to that third party may be subject to its separate privacy policy and terms.

  
  

• Third-Party News and Content

  
  

  Our Website may contain industry news, educational materials, or links to content published by third parties.

  
  

  If you follow a link to an external website, you will be subject to that website's applicable privacy practices.

  
  

• Website Analytics and Visitor Identification

  
  

  Our public Website utilizes analytics and business visitor identification technologies to understand website usage, improve our services, and identify organizations that may be interested in LEX.

  
  

  These technologies may include Google Analytics, Microsoft Clarity, Lead Forensics, and comparable service providers.

  
  

  Depending on the technology and its configuration, information collected may include:

  
  

  • Internet Protocol (IP) addresses and approximate geographic information.
  • Browser type, operating system, and device information.
  • Pages visited and content viewed.
  • Dates, times, and duration of website visits.
  • Referral sources and navigation activity.
  • Website interactions, including clicks, scrolling, and other engagement activity.
  • Information identifying businesses or organizations associated with website visits.




Certain analytics technologies may use cookies or similar identifiers to recognize browsers, measure engagement, or understand visitor behavior.




Business visitor identification technologies may use IP addresses and other available information to identify organizations visiting our Website.




Information obtained through these services may be used to evaluate website performance, improve content, understand business interest in our services, and support legitimate sales and marketing activities.




These technologies may involve the processing of information by third-party service providers. Their use is subject to applicable privacy laws and any legally required consent or other controls.




Depending on the applicable service and its configuration, certain analytics or visitor identification providers may collect information directly through technologies deployed on our Website or receive information collected through those technologies. These providers may process information in accordance with their contractual obligations and applicable privacy practices.




Where applicable law requires consent, opt-out rights, or other controls for these activities, LEX will provide or implement the required mechanisms.

The Lighting Exchange Platform

• The LEX Platform provides manufacturers, agencies, and authorized users with access to product information, digital assets, content management, reporting, and other business functionality

  
  

  In connection with providing the Platform, we may collect the following information.

  
  

• Account Registration and Authentication

  
  

  To establish and maintain an individual user account, we collect information such as your name, email address, organizational affiliation, and authentication credentials.

  
  

  We use this information to establish your account, authenticate your identity, administer access permissions, and provide Platform services.

  
  

  If you request a password reset or assistance accessing your account, we may collect your email address and other information necessary to process your request.

  
  

• Manufacturer and Agency Profiles

  
  

  For participating manufacturers and agencies, we maintain business information that may include company names, website addresses, physical addresses, telephone numbers, and other information necessary to administer their participation in the Platform.

  
  

• Product and Content Management

  
  

  The Platform allows authorized users to manage product information, product descriptions, application photography, product literature, videos, advertisement banners, and other digital content.

  
  

  Users may upload, edit, organize, publish, discontinue, or otherwise manage content through available Platform functionality.

  
  

  We collect and maintain the information, files, content, and associated settings submitted through these functions to fulfill user requests and provide the applicable services.

  
  

  Certain information and content may be distributed or syndicated to participating manufacturer, agency, or other authorized customer websites in accordance with the functionality and permissions of the Platform.

  
  

• User Activity and Product Preferences

  
  

  When you use the Platform, LEX may collect and maintain information associated with your individual user account, including your interactions with products, content, and Platform functionality.

  
  

  This information may include product views, downloads, searches, favorites, product approvals or rejections, and other interactions with the Platform.

  
  

  LEX maintains certain activity information at the individual user level to support Platform functionality, user preferences, operational reporting, and service improvement.

  
  

  Agencies subscribing to the LEX PRO service may access certain customer-specific information, including product favorites and recently approved or declined products, but only for customers they have invited to collaborate within their agency portal.

  
  

  LEX also provides manufacturers and agencies with performance and engagement reports based on aggregated information.

  
  

  Although certain activity information is maintained in association with individual user accounts, LEX does not currently provide general user-level engagement reports identifying individual users and their complete activity histories.

  
  

  LEX may introduce additional reporting functionality in the future. Where such functionality materially changes the disclosure or use of personal information, LEX will provide appropriate notice and implement any additional measures required by applicable law before making that functionality available.

  
  

• Performance Reporting

  
  

  The Platform enables authorized users to generate performance reports concerning companies, products, categories, advertisements, educational content, and other Platform activity.

  
  

  These reports are generally based on aggregated engagement and performance information.

  
  

  We collect and process relevant Platform activity information to generate these reports, evaluate content performance, improve services, and support participating manufacturers and agencies.

  
  

• Chat and Support Functionality

  
  

  The Platform may provide chat, messaging, or support functionality through third-party service providers.

  
  

  If you use these services, we or our service providers may collect your contact information and the contents of your communications for purposes of providing the requested functionality, displaying messages to intended recipients, responding to support requests, and maintaining appropriate records.

  
  

2. LEX Services Embedded on Customer Websites

Manufacturers, agencies, and other customers may incorporate LEX software, product information, digital assets, and interactive functionality into websites they operate.

These integrations may include product listings, product literature, application photography, videos, product configuration functionality, shopping carts, and other LEX-powered services.

Embedded Shopping Cart Functionality

• Certain embedded LEX services provide shopping cart functionality.

  
  

• When a website visitor engages the shopping cart, LEX may use cookies necessary to maintain cart selections and support the operation of the shopping cart.

  
  

• These cookies are used for functional purposes and are not used by LEX for advertising or analytics.

  
  

• LEX does not place these shopping cart cookies merely because a visitor loads a website containing an embedded LEX script.

  
  

• The LEX script may execute when a webpage loads, independently of whether a visitor has engaged the shopping cart or whether the website operator has displayed a cookie consent mechanism.

  
  

• The execution of embedded LEX functionality may involve technical communications between the visitor's browser and LEX systems, including the processing of information necessary to deliver and operate the requested functionality.

  
  

Customer Website Technologies

• Websites incorporating LEX services may independently use cookies, analytics platforms, advertising technologies, consent-management systems, and other tracking technologies.

  
  

• Those technologies are separate from LEX's embedded shopping cart cookies and may be governed by the privacy practices of the applicable website operator.

  
  

• The website operator is responsible for its own privacy notices, consent-management practices, and compliance obligations relating to technologies it independently deploys.

  
  

• LEX remains responsible for its own processing activities and obligations under applicable law.

  
  

Forms Embedded on Customer Websites

• Certain websites utilizing LEX services may include contact forms, inquiry forms, or other communication features provided through LEX technology.

  
  

• Information submitted through these forms is transmitted to email recipients designated by the applicable subscriber's administrators.

  
  

• LEX may retain submitted information in its system logs for operational, technical support, troubleshooting, security, and recordkeeping purposes.

  
  

• LEX does not use these submissions for its own independent marketing or analytics purposes.

  
  

• The receiving organization is responsible for its subsequent use, retention, and protection of the submitted information.

  
  

• Visitors should consult the applicable website operator's privacy policy for additional information regarding how their submissions will be handled.

  
  

3. How Does The Lighting Exchange Use the Information It Collects?




We use the information collected through our Website, Platform, and LEX Services for the following purposes:




• Providing and Administering Services

  
  

  To create and maintain user accounts, authenticate users, administer permissions, provide access to Platform functionality, and fulfill user requests.

  
  

• Managing Content and Digital Assets

  
  

  To process, store, organize, publish, and distribute product information, digital assets, and other content in accordance with authorized user instructions.

  
  

• Responding to Inquiries and Providing Support

  
  

  To respond to sales inquiries, schedule demonstrations, communicate with prospective customers, resolve technical issues, and provide customer assistance.

  
  

• Maintaining User Preferences

  
  

  To maintain product favorites, approval and rejection activity, and other preferences associated with individual accounts.

  
  

• Generating Reports and Analytics

  
  

  To evaluate Website and Platform performance, measure engagement, generate aggregated reports, and provide authorized users with applicable reporting functionality.

  
  

• Sales and Business Development

  
  

  To understand interest in LEX services, identify potential business customers, respond to inquiries, and communicate with organizations regarding our offerings.

  
  

• Improving Our Services

  
  

  To evaluate how our services are used, identify opportunities for improvement, troubleshoot issues, and develop or enhance Platform functionality.

  
  

• Security and Fraud Prevention

  
  

  To protect our Website, Platform, customers, and users against unauthorized access, misuse, fraud, malicious activity, and other security threats.

  
  

• Legal and Contractual Compliance

  
  

  To comply with applicable laws, enforce agreements, protect legal rights, and satisfy legitimate business and regulatory obligations.

  
  

  We process personal information only as permitted by applicable law and, where required, subject to appropriate notice, consent, or other applicable legal bases.

  
  

4. Internet Cookies and Similar Technologies




Our Website and Platform utilize cookies and similar technologies to support functionality, maintain user sessions, understand website usage, and improve our services.




Cookies are small data files transmitted to a computing device through an internet browser.




Depending on the particular technology, cookies and similar identifiers may enable the collection of information such as browser type, device information, language preferences, website interactions, visit dates, and session duration.




• Website Analytics Cookies

  
  

  Our public Website may use cookies and similar technologies in connection with Google Analytics, Microsoft Clarity, Lead Forensics, and other analytics or business visitor identification services.

  
  

  These technologies may be used to evaluate website traffic, understand visitor behavior, identify business interest, and improve the effectiveness of our Website and services.

  
  

  Some technologies may process information through third-party service providers.

  
  

• Platform Authentication and Functional Cookies

  
  

  The authenticated LEX Platform utilizes cookies necessary to maintain login sessions, authenticate users, and support essential Platform functionality.

  
  

  These cookies enable users to access authorized features and maintain their sessions while using the Platform.

  
  

  The Platform may also use cookies or related technologies to support security, troubleshoot technical issues, and maintain reliable operation.

  
  

• Embedded Shopping Cart Cookies

  
  

  LEX-powered shopping carts embedded on customer websites use cookies necessary to maintain cart selections and support shopping cart functionality.

  
  

  These cookies are created when the visitor engages the shopping cart functionality.

  
  

  They are not used by LEX for advertising or analytics purposes.

  
  

• Your Options for Internet Cookies

  
  

  Most internet browsers provide settings that allow users to manage, block, or delete cookies.

  
  

  You may consult your browser's help documentation for information about these settings.

  
  

  Please note that disabling certain cookies may interfere with the operation of the Website, Platform, or embedded LEX functionality.

  
  

  For example, cookies necessary for authentication may be required to log into the Platform, while shopping cart cookies may be necessary to maintain cart selections.

  
  

  Where applicable law requires consent for nonessential cookies or similar technologies, LEX will implement or rely upon appropriate consent mechanisms as required for the processing activities under its responsibility.

  
  

5. Does The Lighting Exchange Share My Information with Third Parties?




The Lighting Exchange does not sell or lease customer contact lists to third parties for their independent marketing purposes.




LEX may disclose personal information to service providers, participating manufacturers and agencies, and other authorized recipients as described in this Policy.




Certain analytics, website measurement, and business visitor identification technologies may involve the disclosure of information to third parties. Depending on applicable law and the configuration of these technologies, some disclosures may be classified as a sale, sharing, or targeted advertising activity under applicable privacy laws.




Where required by law, LEX will provide applicable notices, choices, and mechanisms for exercising privacy rights.




We may disclose information in the circumstances described below.




• Service Providers

  
  

  In connection with operating the Website, Platform, and LEX Services, we utilize third-party service providers, including providers of website hosting, cloud storage, email delivery, analytics, business visitor identification, software, technical support, and marketing services.

  
  

  We disclose information to these providers as reasonably necessary for them to perform services on our behalf.

  
  

  We require service providers to process personal information in accordance with applicable contractual obligations and privacy requirements.

  
  

• Manufacturers, Agencies, and Authorized Platform Users

  
  

  Certain information may be made available to manufacturers, agencies, or other authorized Platform users in connection with the services provided by LEX.

  
  

  This may include product information, digital assets, aggregated performance reports, and certain customer-specific preferences or activities made available through Platform functionality.

  
  

  Agencies subscribing to the LEX PRO service may view customer product favorites and recently approved or declined products only for customers they have invited to collaborate within their agency portal.

  
  

  LEX does not currently provide general user-level engagement reports identifying individual users and their complete activity histories to manufacturers or agencies.

  
  

• Customer Website Form Submissions

  
  

  Information submitted through forms embedded on customer websites is transmitted to recipients designated by the subscriber's administrators.

  
  

  LEX does not use these submissions for its own independent marketing or analytics purposes.

  
  

• Legal Obligations and Protection of Rights

  
  

  We may disclose information where reasonably necessary to comply with applicable laws, regulations, court orders, subpoenas, legal processes, or lawful requests from governmental or regulatory authorities.

  
  

  We may also disclose information where reasonably necessary to protect the rights, property, security, or safety of The Lighting Exchange, its customers, users, or other parties.

  
  

• Business Transactions

  
  

  If The Lighting Exchange is sold, merged, reorganized, or involved in a transaction involving all or a substantial portion of its assets, information maintained by LEX, including personal information and account-related information, may be transferred as part of that transaction, subject to applicable law.

  
  

6. Data Security




The Lighting Exchange takes reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse.




These measures are intended to support the confidentiality, integrity, and availability of information maintained through our systems.




However, no method of internet transmission, electronic storage, or information security is completely secure.




Accordingly, while we take reasonable steps to protect information, we cannot guarantee absolute security.




Users are responsible for maintaining the confidentiality of their account credentials and for notifying LEX if they become aware of suspected unauthorized access to their accounts.




7. Data Retention




The Lighting Exchange retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, administer accounts, maintain appropriate business records, comply with legal obligations, resolve disputes, and enforce applicable agreements.




Retention periods vary depending on the nature of the information, its intended purpose, operational requirements, and applicable legal obligations.




Examples include:




• Account Information: Retained while an account remains active and for an appropriate period thereafter, subject to applicable business and legal requirements.

  
  

• Platform Activity and Preferences: Retained as necessary to provide Platform functionality, maintain user preferences, support reporting, and improve services.

  
  

• Sales and Support Communications: Retained as reasonably necessary for customer relationship management, support history, and legitimate business purposes.

  
  

• Customer Website Form Submissions: Information submitted through LEX-powered forms on customer websites may be retained in system logs for operational, technical support, troubleshooting, security, and recordkeeping purposes.

  
  

• Technical and Security Logs: Retained as reasonably necessary to maintain system security, diagnose technical issues, prevent fraud, and support operational requirements.

  
  

• Legal and Contractual Records: Retained as necessary to satisfy applicable legal obligations, resolve disputes, and enforce agreements.

  
  

LEX periodically evaluates the continued need to retain personal information. When information is no longer reasonably necessary for its intended purposes, LEX may delete, anonymize, or otherwise dispose of it in accordance with applicable law and its retention practices.




Individuals may request deletion of personal information as described in this Policy, subject to applicable legal and operational exceptions.




8. Your Options Regarding Personal Information




If you would like to review, correct, update, or request deletion of personal information maintained by The Lighting Exchange, you may contact us using the information provided in the “Contact Us” section below.




Please describe your request in sufficient detail to enable us to identify the relevant information and respond appropriately.




We may request additional information reasonably necessary to verify your identity or authority to make the request.




Registered Platform users may also be able to update certain account information directly through their account settings.




Depending on your location and applicable law, you may have additional rights concerning the collection, use, disclosure, or retention of your personal information.




LEX will evaluate and respond to privacy requests in accordance with applicable legal requirements.




Certain information may be retained where necessary to comply with legal obligations, maintain security, complete transactions, resolve disputes, or fulfill other legally permitted purposes.




9. Do Not Track Signals and Provacy Preferences




Certain internet browsers provide “Do Not Track” signals intended to communicate a user's preference regarding online tracking.




Because there is no universally adopted technical standard governing traditional Do Not Track signals, our Website does not currently respond to those signals.




This statement does not limit any obligation LEX may have to recognize legally required privacy preference signals or opt-out mechanisms under applicable law.




Where such requirements apply to LEX's processing activities, we will implement appropriate measures to comply.




10. Third-Party Hyperlinks




Our Website and Platform may contain hyperlinks to websites that are not owned, controlled, or operated by The Lighting Exchange.




LEX does not control the content, information, business practices, or privacy practices of those third-party websites.




We encourage users to review the privacy policies and terms of use applicable to third-party websites before providing personal information or using their services.




LEX is not responsible for the independent privacy practices or content of websites operated by third parties.




11. Children's Online Privacy




The Lighting Exchange does not knowingly solicit personal information from or market its services to children under the age of 13.




Our Website, Platform, and LEX Services are intended for business and professional use.




Users of the Platform must be at least 18 years of age.




Individuals under the age of 18 should not register for a Platform account or submit personal information through our services.




If you are the parent or legal guardian of a child under the age of 18 and believe that your child has provided personal information to LEX, please contact us using the information provided below.




We will review the request and take appropriate action in accordance with applicable law.




12. European Union General Data Protection Regulation




Where the European Union General Data Protection Regulation (“GDPR”) applies to the processing of personal information by The Lighting Exchange, individuals are entitled to certain disclosures and rights concerning their personal data.




References in this section to “controller,” “data subject,” “personal data,” “processor,” and “supervisory authority” have the meanings provided in Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016.




Identity of the Controller




Where The Lighting Exchange acts as a controller of personal data, the relevant organization is:




• The Lighting Exchange

  
  

  Website: lighting.exchange

  
  

• Contact information is provided at the conclusion of this Policy.

  
  

• Depending on the services involved, LEX may process certain information on behalf of manufacturers, agencies, or other customers that independently determine the purposes and means of processing.

  
  

• In such circumstances, the applicable customer may act as the controller of that information.

  
  

Purposes and Legal Bases for Processing




Where GDPR applies, LEX processes personal data for the purposes described in this Policy and relies on an appropriate legal basis for each applicable processing activity.




Depending on the circumstances, these legal bases may include:




• Performance of a Contract

  
  

• Where processing is necessary to establish and administer user accounts, provide Platform access, deliver requested services, or fulfill contractual obligations.

  
  

• Legitimate Interests

  
  

• Where processing is necessary for legitimate business interests, including responding to inquiries, providing customer support, maintaining service security, improving Platform functionality, and conducting appropriate business operations, provided those interests are not overridden by applicable individual rights and freedoms.

  
  

• Consent

  
  

• Where an individual has provided consent for a particular processing activity, including where consent is required for certain cookies or similar technologies.

  
  

• Legal Obligations

  
  

• Where processing is necessary to comply with applicable legal or regulatory requirements.

  
  

• Where processing is based on consent, individuals may withdraw that consent in accordance with applicable law.

  
  

• Withdrawal of consent does not affect the lawfulness of processing conducted before the withdrawal.

  
  

Recipients of Personal Data




We may disclose personal data to service providers, authorized Platform users, customers, and other recipients as described in the section titled “Does The Lighting Exchange Share My Information with Third Parties?”




International Data Transfers




The Lighting Exchange operates primarily within the United States and serves customers principally located in North America.




Certain participating manufacturers and other customers may be located outside North America, including within the European Union and Australia.




Personal information collected or processed through LEX Services may be transferred to, stored in, or otherwise processed in the United States or other countries where LEX or its service providers operate.




Privacy and data protection laws in these jurisdictions may differ from those applicable in an individual's country of residence.




Where applicable data protection laws require specific safeguards for international transfers of personal information, LEX will use legally recognized transfer mechanisms appropriate to the circumstances.




Depending on the applicable requirements, these mechanisms may include Standard Contractual Clauses approved by the European Commission or other lawful transfer arrangements.




Individuals may contact LEX using the information provided in this Policy to request additional information regarding applicable international data transfer safeguards.




Data Retention




Personal data is retained in accordance with the purposes and retention practices described in the “Data Retention” section of this Policy.




Applicable retention periods may depend on the nature of the information, contractual obligations, operational requirements, and legal retention requirements.




EU Data Rights




Where GDPR applies, individuals may have the following rights, subject to applicable conditions and exceptions:




• The right to request access to personal data.

• The right to request correction of inaccurate personal data.

• The right to request deletion of personal data.

• The right to request restriction of certain processing activities.

• The right to object to certain processing activities.

• The right to request portability of applicable personal data.

• The right to withdraw consent where processing is based on consent.

• The right to lodge a complaint with an appropriate supervisory authority.




Individuals may exercise applicable rights by contacting LEX using the information provided below.




Statutory or Contractual Requirements




Certain personal information is necessary to establish an account and provide access to the Platform.




Fields designated as mandatory during account registration must be completed to establish the account and enable access to applicable services.




If you decline to provide information necessary for account creation or authentication, LEX may be unable to establish your account or provide the requested Platform functionality.




13. Additional Provacy Rights Under Applicable Laws




Depending on your place of residence and the applicability of relevant privacy laws, you may have additional rights concerning personal information collected, used, maintained, or disclosed by The Lighting Exchange.




These rights may include:




• Access: Requesting confirmation of whether LEX processes your personal information and obtaining access to applicable information.
• Correction: Requesting correction of inaccurate personal information.
• Deletion: Requesting deletion of personal information, subject to applicable exceptions.
• Data Portability: Requesting a copy of certain personal information in a portable format.
• Opt-Out Rights: Requesting to opt out of certain processing activities, including the sale or sharing of personal information or processing for targeted advertising, where such rights apply.
• Consent Withdrawal: Withdrawing consent for processing activities that rely upon consent.
• Appeals: Appealing certain decisions regarding privacy rights requests, where applicable law provides that right.




The availability and scope of these rights depend on applicable law and the circumstances of the processing.




Individuals may submit privacy requests using the contact information provided in the “Contact Us” section of this Policy.




LEX may request information reasonably necessary to verify your identity or authority to submit a request.




We will evaluate and respond to requests in accordance with applicable legal requirements, including any applicable response deadlines and appeal procedures.




Certain information may be retained where permitted or required by law, including for security, legal compliance, contractual obligations, dispute resolution, and other legitimate purposes.




Where applicable law requires LEX to recognize browser-based privacy preference signals or provide additional opt-out mechanisms, LEX will implement the necessary procedures for processing activities subject to those requirements.




16. Changes to This Policy




The Lighting Exchange reserves the right to update this Policy periodically to reflect changes in our services, business operations, information practices, or applicable legal requirements.




When we revise this Policy, we will update the “Last Updated” date appearing at the beginning of the document.




Unless otherwise required by applicable law, revisions become effective when the updated Policy is published.




Where a material change affects how personal information is collected, used, or disclosed, LEX will provide additional notice or obtain consent where required by applicable law.




We encourage users to review this Policy periodically to remain informed about our information practices.




15. Contact Us




If you have questions or comments regarding this Policy, or would like to exercise applicable privacy rights, please contact The Lighting Exchange using one of the following methods:




• The Lighting Exchange

  
  

• 439 East Mound Street
  Columbus, OH 43215

  
  

• Telephone: 1.800.567.0547

  
  

• Email: legal@yourlightingbrand.com